For high-volume SEO keywords, everyone wants to be on the first page of Google.
Who doesn’t want a high volume of organic traffic, conversions, and revenue?
Not every company, however, can rank for keywords. Those popular SEO keywords are much more competitive, implying that many more websites are striving for a spot on the top page of the SERP.
So, what can you do if you’re a small business with a shaky website?
Fortunately, there’s an easy fix-incorporate long-tail, low-competition keywords for websites into your SEO strategy.
You want to bring in people looking for specific information from your firm or who are ready to purchase so that you can make a profit.
Is there a chance to make this occur?
You can find and target low-competition keyword research to improve your chances of ranking. For your SEO strategy, you have alternative possibilities. Instead, concentrate on low-competition keywords for websites, particularly long-tail keywords.
According to the Search Engine Guide, long-tail SEO keywords account for 57 percent of Amazon’s revenues. I guess you’re starting to see why the long-tail keyword strategy appears to be more profitable. You can even avoid stiff competition and still attract potential clients using this tangible strategy.
Here are four strategies for quickly improving your SEO performance by discovering low-search volume keywords:
- Make the most of user-generated content and online communities.
- Look for conversational language on social media.
- Obtain keyword suggestions from YouTube.
- Speak with your customer service representative.
How to Find Low Competition Keywords for Website?
You are aware that the overall success of SEO is closely related to keyword research. Many website owners utilize the traditional keyword strategy to boost their site’s ranking. They target high-volume SEO keywords, create SEO-friendly content, and wait to show up on Google’s first page. This strategy can work, but it is time-consuming, expensive, and challenging- and it frequently fails.
Now, I’ll show you four methods for getting inside the heads of your target audience and discover the low-volume keyword research to help your SEO success.
Method 1: Make the Most of User-Generated Content and Online Communities
User-generated content websites and social media groups are two of the best places to look for undiscovered keyword research. So this is where people write more generic content and covers a wide range of low-competition keywords for websites. However, this is where people go on the internet to find solutions to their problems.
Spending a few hours on these sites will help you discover topics and inquiries about the target audience and give you several low-competition keyword suggestions for websites. Thankfully, sites like Reddit, Quora, Blogs, Forums, and Social Groups provide a wealth of general and industry-specific knowledge.
Don’t limit yourself to the same communities, such as Reddit and Quora. There are numerous websites with user-generated content that frequently fall through the cracks. eBay and Amazon, for example, have hundreds of user-generated reviews for a variety of products. In most cases, they are full of potential keyword ideas.
Method 2: Look For Conversational Language on Social Media
Whenever people need advice or recommendations, they often turn to social networking sites. Unlike search engine optimization, social media users ask inquiries and share concerns in the same language they use in conversation.
It’s crucial to understand how your customers debate your topic, exchange ideas, and connect before you can effectively contact them. If you’re looking for low-competition keywords for websites, Facebook, Pinterest, and LinkedIn are good resources. Users on these networks ask questions in the same way they would speak. LinkedIn profiles can be a powerful tool for finding your ideal SEO keywords if you work in the B2B space.
Do you understand why?
Because most people write a detailed description of their accomplishments, skills, and experience in the niche.
Method 3: Get Keyword Suggestions From YouTube
YouTube has grown at a breakneck pace since its inception in 2005. YouTube currently has 2 billion monthly active users, a 5% increase over the previous month’s 1.9 billion logged-in users. As people search for various things on YouTube, it generates a wide range of keyword suggestions. Examine different tutorials, how-to videos, industry news, Q&As, and product evaluations to discover additional content strategy options.
Consider the fact that comments are often more beneficial than the video data itself. There are many differences between people of different ages- understanding, expertise, background, and personal experiences. Find out what people are talking about, how they’re talking about it, and which keywords they’re using. Don’t rely solely on YouTube for your keyword research. It often involves misleading information, mislabeling, and biased marketing.
Method 4: Speak With Your Customer Service Representatives
Talk to your customer service personnel when you’re trying to come up with new keyword ideas because they’re the face of your organization. They have more contact with your prospects and customers than anyone else in your company.
Your customer care personnel can give you real-time feedback on the most common questions, complaints, issues, and compliments your customers have about your service or product. You may find out what information is missing from your website and get some keyword ideas for your content marketing efforts by talking to them. You can also look through live chat logs and emails to see what genuine questions potential customers have. You can also use a mind-mapping exercise with your team to gather keyword knowledge from them. For instance, you could begin with a topic like “local SEO” and then add topic branches and sub-branches that relate to it.
Search engine optimization is a difficult task. When it comes to high-competition keywords, it’s challenging to compete with firms with deep finances and vast marketing resources. If you want to improve your overall SEO success, you should get into the heads of your target audience and customers to find out their requirements.
However, finding low-volume, low-competition keyword research will help you boost your online content’s visibility and reach. So start enriching your content and position it to attract traffic, leads, and sales!