These days, it’s hard to do business without an online presence. More than half of consumers use the internet when researching products or services. But how can you make your company easier to find?
When you register your business with the major search engines, you’ll have a better chance of being found online. You can also help people find your website by including a link in your website’s “Contact Us” section and email signatures.
In this article, we will walk you through some simple steps. It will help put your company on the map. All you need is a few minutes and a little bit of effort!
Importance of Business Listing Sites
If you’re a small business, a business listing sites can be a vital factor in your future success. In fact, out of the top 10 websites that people visit every day, seven of them are major search engines.
When you register your company with a business listing site, it will help you get found online. Still, it also lets potential customers know that your company is interested in providing them with information. And they’ll be able to find you when they’re looking for what you offer.
Plus, registering your business will allow customers to see other information about your company on the website. So they’ll know if you have online reviews or if there’s contact information on the site.
Registering for a business listing through any one of the major search engines is free and easy to do. For example, if you do registration with a business listing, you need an email address and password. Once you’ve registered, they will send instructions on updating your listing—and then they’ll start ranking it in their results.
4 Ways to Use Business Listings
Below are four simple things you can start doing today:
Make Your Business Findable Online
If you want to get your company in front of the right people, you need to make it findable online. There are many ways to do this, but some straightforward steps can help put your company on the map.
Register your business with top business listing sites!
Include links to your website in all “Contact Us” forms, website pages, and email signatures.
Please make sure you use keywords when naming your products or services; use words that potential customers would search for to find what they’re looking for right now. Better to work with social media influencers who have a vast following.
When you publish a listing on a business listing site, you’ll be able to share it on social media. It will make it more likely that people will discover your company and start following or interacting with you.
Keep in mind that there are two types of listings: Basic Listings and Featured Listings. When you create a Basic Listing, it can’t be shared publicly on social media without upgrading to the Paid version of the Listings Service. With a Featured Listing, you can share your listing for free on all social media platforms.
So how do you get started?
The first step is to register your business with the main business listing sites. Once you do this, we suggest publishing your website with them. So they can index your website and rank it higher in search results. You should also register your email address with these sites so that customers know where to reach you!
Next up, check out how to build an online presence by including links from your homepage, “Contact Us” page, and emails for easy access.
If you’re looking for some inspiration for building an online presence through blog posts or videos, check out our post: Does Blog Post Really Help Your Company’s SEO?
Incorporate the Link into Your Email Signatures and Website
It’s vital to include the URL to your website in any email signatures or “Contact Us” sections of your website. It will help people find you and contact you if they’re interested in learning more about your company.
When designing your signature, you can also include a link to other social media pages that you manage. It will allow potential customers to connect with you on those platforms.
Get Listed in as More Directories as Possible
Search engines like Google use directories to help people find your website. When you register your business, you should list it in as many online directories as possible. Your goal is to make it easy for people to find your site.
One way to do this is by registering with search engines like Google and Yahoo. Once you’re registered, the search engine will index your company’s website, and it will be easier for people to find you.
Companies that spend time and energy creating an online presence see better results than those that don’t take their digital marketing efforts seriously. You’ll be one step closer to achieving success with your digital marketing strategy by taking these simple steps!
Whether you’re new to the industry or have years of experience, you can improve your online presence. When you have local business listing directories, you’re making it easier for people to find you online, but you’re also boosting your legitimacy on the web. So what are you waiting for now? Get started today!