As we all know, content marketing trends have shifted dramatically in recent years, involving a systematic and comprehensive content marketing strategy that delivers unique yet resourceful content performance.
Marketers around the globe have begun to see content as a vital asset for their brand, so they intend to increase their spending on content marketing. Still, the challenge they face is a lack of a functional content strategy.
As an outcome, this article delves into the depths of content strategy, its necessity, and valuable ideas for developing a content strategy in 2021.
So what exactly is Content Marketing Strategy?
Generally, the content strategy addresses the what, how, why, and when of creating, curating, managing, guiding, analyzing, and governing any content owned/created by the business, especially for marketing purposes. In its purest form, content strategy is concerned with how you use content to attract, engage, and convert customers through your marketing.
Sometimes, people use the terms Content marketing strategy and SEO content strategy interchangeably. When used in the marketing context, both these terms are nearly identical. However, beyond this context, the content strategy goes much deeper.
Now, let us see.
20 Excellent Content Marketing Strategy Ideas for 2021
If you’re just getting started, this content marketing for beginners will teach you everything there is to know about Content Marketing and the majority of the platforms available. Content marketing is a method of communicating your message to your target audience. Beginners should strive to create engaging and appealing content with the right keywords that will entice visitors to pause for a few moments and take a look at their work.
# 1: Set Content Marketing Objectives & KPIs
Creating and curating content haphazardly with no overarching goal in mind for your content marketing is one of the stupid mistakes you should avoid right away. Instead, be clear about what you want to get out of the content and your overall business goals.
# 2: Get a Deeper Insight of Your Target Market
Knowing who you’re writing for will aid you in deciding what to write and how to communicate it. Learn about your target audience’s interests, the kind of content they prefer to read, their search queries, social activity metrics, and more to acquire insights into their behavior and engagement.
# 3: Keep Your Focus on Research and Brainstorming
The focus of your content strategy should be on research and brainstorming about ideas, audiences, and other areas, not on content creation & sharing. Spending more time on research will naturally improve the quality and impact of your content and marketing. Brainstorming and doing research will provide high-quality, unique material that sets you to stand out from the crowd.
# 4: Revitalize Old Content
Just because you’re developing a long-term content strategy doesn’t mean your current content will become obsolete. At times, this outdated content may be the source of your poor content marketing results in the past. So, start with content mining to find the great pieces of content that have been performing well for you and update them as needed. It will also save you time, money, and effort for new content creation/blog creation to boost traffic.
# 5: Merging of Content and Brand Personality
You must align your content with your brand’s personality, core mission, vision, and values. At the most basic level, your content creators should understand the sole reason for your brand’s presence and the purpose it serves. However, to achieve results and success, you must not depart your content marketing strategy from your brand’s personality.
# 6: Conduct a Content Audit
The term “content audit” refers to a detailed analysis of your existing content inventory. Once you’ve created an archive, start the in-depth auditing process to identify the patterns, behavior, and gaps that led to the content’s success or failure.
# 7: Go Above and Beyond the Basics
You may find yourself swinging over the content topics that are out of date. Bring in new content ideas and topics for your content strategy in 2021. It will broaden the scope of your content base, attracting new readers and opportunities.
# 8: Try Different Content Formats
Make sure you utilize all content formats, including videos, images, gifs, infographics, audio, and much more, in addition to text. Users consume visuals far more than any other format, particularly video content. So, for your content marketing strategy, create a perfect blend of different content formats to drive content growth.
# 9: Channels Of Distribution
Channels of Distribution have a significant impact on your content strategy. You can do content marketing through several channels, including social media, your website, offline marketing, emails, and considerably more. As a result, pay close attention to channels that get primary focus attention and secondary attention.
# 10: Bring Content Curation to the Spotlight
Marketers have been focusing on content generation techniques for a long time, but now it’s time to select the content. Curation is the process of gathering relevant knowledge on a topic and hand-picking the best of it to fulfill your needs. With their creative brains and unique viewpoints, billions of active users on social media create a vast amount of content. Thus, there will be enough relevant and valuable content to curate.
# 11: Delegate the Authority To Users
Since user-generated content contributes to the development of social proof, awareness, engagement, and conversions for any marketing strategy, it is best to delegate authority to users to create authentic, reliable, and trustworthy content for your brand.
# 12: Protect Digital Assets and Content Rights
Your content strategy should include content rights and digital asset management. It will ensure that you curate and repurpose content held by others, particularly user-generated content (UGC), in a lawful and permissible manner to avoid legal conflict and brand damage.
# 13: Consider the Benefits of Article Submission
An article submission entails two brands with similar interests or traits forming a single base and leveraging each other’s goodwill and reputation. On the other hand, article submission is a great technique to combine content with content marketing and other related business divisions. This technique has the potential to increase traffic, lead generation, engagement, and even conversions. It’s also unique from guest posting.
# 14: Focus on Social and Seasonal Trends
On social media, a wide range of trends in various content types regularly emerge, such as dance videos to the latest music, visual memes based on current events, humorous viral videos, and so on. Therefore, you should have a separate action plan in place to leverage these social or seasonal content trends that attract and engage audiences.
# 15: Integrate Conversational Content with a Human Touch
Audiences need content that they can relate to and with which they can interact. We’re talking about humanized conversational content. So, rather than imposing information on audiences, integrate dialogic elements, emotional quotients, and value-added attributes that attract the user to the content.
# 16: Opinion Based But Protective Content
People view the brand as a humanized entity, and audiences expect brands to have opinions on major news topics. Your content should accurately and succinctly express your viewpoints. However, your opinion carries the risk of alienating your target audience or specific groups, which can harm your brand’s identity and business. Meanwhile, it’s crucial that, while being opinionated, your business should employ a defensive content strategy to counteract any harmful content.
# 17: Mobile-Friendly = Better Customer Engagement
Every marketing strategy is designed with mobile users in mind, as the vast majority of the world’s population uses mobile to access the content. Similarly, content marketing should prioritize providing an exceptional mobile experience to users through engaging yet optimized quality images, simple text, intuitive, easy navigation and accessibility, and considerably more.
# 18: Assign Content With Key Performance Indicators
Not every content you create will serve the same goal as your content strategy because the objective will change based on the time and the content. As a result, you can assign a success key performance indicator (KPI) to the content depending on its goals, such as traffic, engagement, retention, or conversions.
# 19: Analyze and Evaluate the Results
Measuring the performance of your content strategy will allow you to see how well you planned and what factors contributed to the results you achieved. You can examine the content to see what your audience was interested in and what they ignored. You can track performance by splitting content into KPIs like traffic, engagement, leads, and conversions.
# 20: Motivate Feedback & Resharing
Who is the most qualified to describe the benefits and drawbacks of any product or service? – Target Audiences. Similarly, you should solicit comments on your content from your target audience. Provide functionality for people to interact with and react to your content in real-time as part of your content strategy to gather their precise and truthful feedback.
Aside from feedback, you can allow people to reshare your marketed content. Since you can reach only a restricted audience with limited resources, resharing provides maximum online exposure and better possibilities for your content.
If your content marketing isn’t delivering the expected results, you can use a variety of SEO tricks. Not every strategy will work for your company, so put them to the test to see which ones engage your target audience the most.
Concentrate on delivering quality content and implement these strategies to take your marketing to the next level. If you do this successfully, you will most likely reach more people, gain more engagement, and achieve more of your marketing objectives.
Good luck with your hunt!